The Jaipuria Institute of Management in Noida, India has unveiled the Placement Cell, a new workplace embedded into the business school campus to support early-stage ventures, startup thinking, and applied business learning. Across more than 4,700 square feet, the concept is designed by New Delhi-based architecture studio team3 as a bridge between education and industry, embodied through precise planning, purposeful materials, and firm emphasis on reuse. “The primary inspiration comes from the existing campus fabric and the role of brick in Indian institutional architecture, reinterpreted for a contemporary academic environment,” says team3 partner Vijay Dahiya. “The project also draws from the idea of integrated student ecosystems, where living, learning, collaboration, and early-stage entrepreneurship are not layered within the same spatial experience.”
Sustainable fly ash bricks elevate interior surfaces with authenticity, imbuing warmth, tactility, and uniformity while also evoking nostalgia. Surplus steel also reflects the project’s sustainable principles, adapted for interior partitions and furniture alongside corrugated cement sheets that introduce texture and visual rhythm. Leftover wooden planks and metal fittings are integrated into built components as well. High tables, standard desks, and comfortable seating are installed across multifunctional workspaces oriented across a linear plan to support streamlined movement. Designated areas for discussion and meetings also abound to round out an ecosystem enabling focus, mentorship, collaboration, and experimentation. “The intent was to create an atmosphere that feels grounded yet forward-looking. Students experience a sense of familiarity and belonging, while also being gently pushed towards focus, collaboration, and independence,” Dahiya adds. “The spaces are designed to feel calm and structured, but never rigid, allowing ideas and interactions to develop organically.”
