When creative solutions leader McCann Worldgroup tapped TPG Architecture to unify its New York employees across two floors of 622 Third Avenue, the goal was not only to foster a culture of creative collaboration but also an inclusive, technologically driven environment. “McCann Worldgroup wanted to build a space that they could still host client events and townhalls while adapting to the world of hybrid work,” says TPG managing executive and studio creative director Suzette Subance.
The LEED Gold design is characterized by openness and flexibility. Reception flows naturally into the cafe and townhall space, with the reception desk blended into the construction of the bar to imbue a hospitality-inspired flair. A staircase opposite reception links both floors for the first time with dual workspaces as well as a mix of benches, private meeting booths, and huddle rooms. Host to weekly townhalls, happy hours, and hybrid work, the new cafe and business area nod to the local Whitney Museum with a clean and warm sensibility offsetting some industrial elements. “We drew inspiration from the rich woods tones and color hues of the era, so clients are greeted by a warm, luxurious, and open space that harkens back to the design of that era,” Subance says. “The series of rooms are meant to be a neutral backdrop to McCann Worldgroup’s work, like what you might find in an empty art gallery. The goal is to allow the space to be reconfigured and reimagined for each campaign, much like galleries and museums do for their various shows or exhibitions.”
A new business presentation room is crafted in direct contrast to these spaces. A large modular sofa sits at its core with myriad seating enclaves surrounding it. Audio-visual capabilities are equipped, as are all other meeting rooms across the office. Emphasizing in-person connection, the new office is crafted to empower team members to discover which areas best suit their needs. Flexible workstations, large communal tables, and two-person lounge settings serve as hubs for spontaneous interaction. “I love the variety of work and socializing settings,” Subance adds. “If you are an introvert, there are cozy chairs and benches along the window. If you are an extrovert, you can sit at the bar and converse with fellow employees. There’s something for everyone.”
